ABOUT

PLAN’EAT is a Horizon Europe research project, funded by the European Commission, which aims at transforming food systems and food environments towards healthy and sustainable dietary behaviour. The project started in September 2022 and will last for 4 years. 

OBJECTIVES

THE MAIN OBJECTIVES OF PLAN’EAT ARE:

  • to understand the underlying factors and drivers influencing dietary behaviour, 
  • to measure, compare and ‘monetize’ the environmental, social and health impacts of 3 dominant European dietary patterns through True Cost Accounting (TCA), and  
  • to co-design effective recommendations, tools and interventions that allow food system actors to steer a transition towards healthier and more sustainable dietary behaviour.

PROJECT APPROACH

CO-CREATION

PLAN’EAT will implement a systemic and co-creation approach at macro (food system), meso (food environment) and micro (individual) levels. Various socio-cultural and geographic contexts will be considered by implementing 9 Living Labs (LLs), 5 pan-European food value chain Consultation and Working Groups (CWGs) and 1 Policy Lab.   

METHODOLOGY

  • The dietary patterns of 11 European countries will be mapped and assessed in terms of environmental, socio-economic and health impacts. Impacts will then be translated into true costs for 3 dominant dietary patterns.
  • The micro-meso-macro factors influencing dietary behaviours with the highest potential for change will be analysed.
  • The knowledge and scientific evidence obtained will feed into the co-design and test of more than 10 effective solutions adjusted to different contexts and end-users.
L

Geographical, socio-economic, behavioural and cultural Factors

L

Result of the interplay between eating habits (automatic responses) and intentions (conscious choice)

L

Quantity, variety, or combination of different foods in a diet and the frequency of consumption

L

Health, environmental & socio-economic Impacts and True Costs of 3 main Dietary Patterns

L

Policy Recommendations & Actions, Integrated Food System Agenda

L

Increased accessibility, TCA-based guidelines, behavioural change & nudging strategies

L

Intervention Toolbox, Education Toolbox, Innovative Dietary Guidelines Framework, Personalised Decision Trees and web-app tool